Keymailer makes it easy to send out game keys to YouTube and Twitch broadcasters, content creators and influencers. Keymailer also provides tools for you to track the results and expand your game’s outreach.
Anyone publishing, developing or working on digital games for Steam, Xbox One or PlayStation 4. More platforms will be added later this year.
The site has video tutorials to show you all the tools and features, but in a nutshell:
Yes! The complete workflow of checking out who’s interested in your games, sending keys, and clipping coverage on YouTube, Twitch and Twitter is completely free. You can even recycle unused keys to send out again!
Keymailer offers ‘value-add’ features and campaign analytics designed to expand your outreach, increase engagement, and quickly identify the best-performing channels for your games. We also offer advertising placements for increasing visibility that can be booked directly through your Game Management panel.
Email us directly on and we will update your account with a valid email address.
Complete the signup form at http://account.keymailer.co/signup and our admin team will check and authorise your account. Please note: If you don’t sign up from a company domain email, we may require additional information from you to verify your account.
Keymailer is a completely new set of tools built specifically for working with content creators, online broadcasters and live streamers. These tools and features have to be able to work on scales previously unthinkable for a traditional press office, so our beta program allows us to test and optimise the system under load.
Yes. We can either link them together or assign access to different individuals. Contact us directly on for help with this.
Yes. Once your account is activated, click Manage Team to add colleagues and agencies.
Email us at and we will resolve this for you.
Every YouTube and Twitch influencer that signs up to Keymailer goes through a unique registration process. This is a bulletproof way of confirming their identity. We also have a manual accreditation process, where each channel meeting the criteria is hand-checked to confirm the channels are active, regularly producing gaming content, and are tagging correctly (where appropriate).
Keymailer is transactional. In other words, the only way to contact an influencer is by offering them a game key. If you like, you can add a message when you send out keys and include your contact details.
We are conducting a consultation with influencers using the system to establish a framework and preferred methods for contacting them, their commercial teams, MCN or agent.
There’s little point. The database of influencers is constantly updating with viewer figures, stats, gaming interests, activity, newbies, etc. The point of Keymailer is to make it simpler to work with YouTubers and Streamers, not harder.
Network and agent contacts will be listed on each influencer’s profile. This will be built out following the beta consultation. In the interim, please email
No. It’s important to remember that in most cases YouTube and Twitch content creators only feature games they or their audience enjoy playing. If for whatever reason they don’t want to feature a game, they are under no obligation to do so.
One of the major benefits of using Keymailer is you can identify who has the base game so you know exactly who to offer subsequent DLC to.
You can, but we don’t advise it as some will regard this as spam. We have provided all the tools necessary to be able to offer keys based on what games a channel features.
We can advise on ‘best practice’ for reaching the widest, most suitable audiences, and we have a number of mechanics to aid discoverability. Please contact us at for help.
Tagging is what makes social media work. By providing these tags rather than leaving people to make up their own is the most important way of ensuring your games get found. Also make sure your game is listed on www.giantbomb.com and www.wikipedia.org to improve your social video pickup.
When you update game details, images, release date or hardware requirements on Steam it is automatically updated for you on Keymailer. Console game info is updated manually by contacting
Only games with a release date that has been set to the standardised format on Steam (DD MMM, YYYY) will appear on Keymailer. Occasionally some of the publisher settings will prevent the game from appearing. If this is in error, contact us at to resolve.
All hardware requirements are listed on your Keymailer game information page if it’s listed on Steam. Additionally, if your game has a VR feature, you will be able to search for influencers that own or are interested in VR.
Either upload more by following the ‘Add more keys’ links, or you can choose to recycle unused keys where people you’ve sent them to haven’t activated them and agree to send them back. These will be collated for you to send out to a new list, respond to requests, or you can withdraw them completely from the system.
Yes. Flag it for review and that piece of coverage will be audited to ensure it has the right tags. Be aware that a content creator may tag a video with multiple games if there is sufficient content relating to a specific game, despite not being the main focus.
Of course! Just drop us a line on and we’ll remove all mentions of your game.