Publisher FAQ
What does Keymailer do?
Keymailer makes it easy to send out game keys to YouTube, Twitch and Mixer broadcasters, content creators and influencers. Keymailer also provides tools for you to track the results and expand your game’s outreach.
Who can use it?
Anyone publishing, developing or working on digital games for Steam, Xbox One, PlayStation 4, Switch, GOG, Xsolla, browser, etc. More platforms are being added. If you have specific requests, please contact us on
How does Keymailer work?
The site has video tutorials to show you all the tools and features, but in a nutshell:
- Keymailer lists games coming out in a way that works for broadcasters and content creators, giving them time to plan coverage and engage with the publisher, developer, or PR. We do our best to ensure every game is listed so no games miss their time in the spotlight. Steam games are added automatically. Console games are added manually by contacting
- Publishers, Developers and PR can then see which channels are interested in taking a look at their game, what games those channels feature, and their real-time audience stats. Keymailer has free and easy-to-use tools to send those channels a game key if they want to support that channel.
- Keymailer’s free distributing tools will then deliver to all channels you choose, confirming delivery and clipping the results for reporting and campaign analysis.
- This VOD and Livestream content is also added to the influencer’s profile to show the great job a channel is doing to support publishers and developers, and make it easier for others to support their channels in the future.
Is Keymailer really free to use?
Yes! The complete workflow of checking out who’s interested in your games, sending keys, and clipping coverage on YouTube, Twitch, Mixer and Twitter is completely free. You can even recycle unused keys to send out again!
How does Keymailer make money?
Keymailer offers ‘value-add’ features and campaign analytics designed to expand your outreach, increase engagement, and quickly identify the best-performing channels for your games. We also offer advertising placements for increasing visibility that can be booked directly through your Game Management panel.
The email linked to our account is no longer valid. How can I retrieve the account?
Email us directly on and we will update your account with a valid email address.
How do I claim our company account?
Complete the signup form at http://account.keymailer.co/signup and our admin team will check and authorise your account. Please note: If you don’t sign up from a company domain email, we may require additional information from you to verify your account.
Why is Keymailer in beta?
Keymailer is a completely new set of tools built specifically for working with content creators, online broadcasters and live streamers. These tools and features have to be able to work on scales previously unthinkable for a traditional press office, so our beta program allows us to test and optimise the system under load.
We have multiple publisher and developer accounts on Steam. Can I link them?
Yes. We can either link them together or assign access to different individuals. Contact us directly on for help with this.
Can more than one person in our company access the account?
Yes. Once your account is activated, click Manage Team to add colleagues and agencies.
Someone else in our company has claimed our account. How do I find out who that is?
Email us at and we will resolve this for you.
How do I know if those interested in my game are genuine influencers?
Every YouTube, Twitch and Mixer influencer that signs up to Keymailer goes through a unique registration process. This is a bulletproof way of confirming their identity. We also have a manual accreditation process, where each channel meeting the criteria is hand-checked to confirm the channels are active, regularly producing gaming content, and are tagging correctly (where appropriate).
Can I contact them directly?
Keymailer is transactional. In other words, the only way to contact an influencer is by offering them a game key. If you like, you can add a message when you send out keys and include your contact details.
We are conducting a consultation with influencers using the system to establish a framework and preferred methods for contacting them, their commercial teams, MCN or agent.
Can I copy the list of people in the database?
There’s little point. The database of influencers is constantly updating with viewer figures, stats, gaming interests, activity, newbies, etc. The point of Keymailer is to make it simpler to work with YouTubers and Streamers, not harder.
Who do I contact for commercial deals?
Network and agent contacts will be listed on each influencer’s profile. This will be built out following the beta consultation. In the interim, please email
If I send a game key, do they have to play it?
No. It’s important to remember that in most cases YouTube, Twitch and Mixer content creators only feature games they or their audience enjoy playing. If for whatever reason they don’t want to feature a game, they are under no obligation to do so.
I’m releasing DLC. How do I know who to offer it to?
One of the major benefits of using Keymailer is you can identify who has the base game so you know exactly who to offer subsequent DLC to.
Can I send game keys to everyone?
You can, but we don’t advise it as some will regard this as spam. We have provided all the tools necessary to be able to offer keys based on what games a channel features.
We can advise on ‘best practice’ for reaching the widest, most suitable audiences, and we have a number of mechanics to aid discoverability. Please contact us at for help.
Why do I need to provide official game tags?
Tagging is what makes social media work. By providing these tags rather than leaving people to make up their own is the most important way of ensuring your games get found. Also make sure your game is listed on www.giantbomb.com and www.wikipedia.org to improve your social video pickup.
How do I change the game details?
When you update game details, images, release date or hardware requirements on Steam it is automatically updated for you on Keymailer. Console game info is updated manually by contacting
My game is on Steam, but it’s not listed on Keymailer. Why is that?
Only games with a release date that has been set to the standardised format on Steam (DD MMM, YYYY) will appear on Keymailer. Occasionally some of the publisher settings will prevent the game from appearing. If this is in error, contact us at to resolve.
What if my game requires specific hardware?
All hardware requirements are listed on your Keymailer game information page if it’s listed on Steam. Additionally, if your game has a VR feature, you will be able to search for influencers that own or are interested in VR.
I’ve run out of game keys. What do I do?
Either upload more by following the ‘Add more keys’ links, or you can choose to recycle unused keys where people you’ve sent them to haven’t activated them and agree to send them back. These will be collated for you to send out to a new list, respond to requests, or you can withdraw them completely from the system.
A piece of coverage isn’t correctly tagged. Can I remove it?
Yes. Flag it for review and that piece of coverage will be audited to ensure it has the right tags. Be aware that a content creator may tag a video with multiple games if there is sufficient content relating to a specific game, despite not being the main focus.
I don’t want my game listed on the Release Schedule. Can I remove it?
Of course! Just drop us a line on and we’ll remove all mentions of your game.